The Man I Killed Essay Example for Free

The Man I Killed Essay â€Å"The Man I Killed† the author Tim O Brien is the character in the story but the story does not use first person. This is because the story is not revolved around him but revolved on the man he has just killed in the Vietnam war. The character in this story focuses on the dead mans physicality and the story he has fabricated for him. The character in this story seems to be in shock because he does not speak or stop looking at the dead soldier, â€Å"Kiowa shook his head. There was some silence before he said, â€Å"Stop staring Talk to me† (p. 797-798) In the story â€Å"The Lives of the Dead†, the narrator is Tim O Brien who tells the story of his first love who happens to be his first death. This story is in first person and he describes how he keeps those he has known alive by telling stories about them, â€Å"When I write about her now, three decades later, its tempting to dismiss it as a crush, an infatuation of childhood, but I know for a fact that what we felt for each other was as deep and rich as love can ever get. † Tim also describes his experiences in the war, â€Å"I remember the smell of burnt straw; I remember broken fences and torn-up trees and heaps of stone and brick and pottery. † (p. 799) The repetition of dialogue in â€Å"The Man I Killed† gives the readers a sense of truth in the story and imagery of what the dead man looked like for the character. As the character repeats over and over again what the man looked like and what his life was like before the war, it gives the readers a sense of the psychological affects the war had on men. Using these techniques of imager and dialogue repetition in this story allowed me to get a deeper feeling of what shock and guilt felt like for these men. Although the reader may not have intended for me to feel these emotions this is what I felt during the reading. It allowed me to understand how the character consoled himself and also punished himself. For me if I imagined the youngs mans life before the war and I took that away, I would consider this as a form of punishment. Imagery is very detailed in both stories because one of them describes the man he has just killed, â€Å"His jaw was in his throat, his upper lip and teeth were gone, his one eye was shut, his other eye was a star-shaped hole † (p. 795) and the soldiers fabricated life story, â€Å"He had been born, maybe, in 1946 in the village of My Khe near the central coastline of Quan Ngai Province, where his parents farmed † (p. 795) In the other story he describes his first live, her death  at age 9, and his experiences in the war especially with death, â€Å"The place was deserted-no people, no animals- and the only confirmed kill was an old man who lay face up-near a pigpen at the center of the village. † (p. 799) The imagery of the people he has lost and his experiences with them allow the readers to get a feeling of how many people the narrator has lost or has seen died. We are allowed to get a feeling about death and the certain ways those around him coped with it and how he did too. In the story â€Å"The Man I Killed† the character copes with his first kill in war by providing him with a story. He gives the young man a story which in turn gives him symbolically life. His life becomes to have meaning and he is no longer thought as a dead man but a person who had dreams, a wife, and longing to be far away from war, â€Å"He had no stomach for violence. He loved mathematics And as he waited, in his final year at the university, he fell in love with a classmate, a girl of seventeen The use of Linda in the war story, â€Å"The Lives of the Dead† is to show his readers how he coped with his fisrt death who happened to be his first love. Linda, a girl at the age of 9 died from a brain tumor which devastates Tim O Brien who than begins to dream about her at night which provides him comfort knowing that in his dreams she still lived. This is how Brien coped with the deaths he experienced in war, â€Å"But ths too is true: stories can save us. Theyre all dead. But in a story, which is kind of dreaming, the dead sometimes smile and sit uo and return to the world. † (p. 799) The author story tells, metafiction, to keep those that have lost their lives from truly dying. Through the form of story he keeps them living and although these are stories of fiction, to the author it is preserving their lives. In the story â€Å"The Man I killed† he preserves the fallen soldier by inventing a fictitious life for him. For Linda and his fellow comrades he gives them stories too. â€Å"But in a story I can steal her soul. I can revive, at least briefly, that which is absolute and unchanging. Its not the surface that matters, its the identity that lives inside. † Just as he imagines them and dreams of them, his stories become their new lives where they continue to live on. He knows if he continues to create these stories, they will never die and through this we can see the power of storytelling. â€Å"and sometimes I can even see Timmy skating with Linda under the yellow floodlights. Im young and happy. Ill never die. †

The Evolution Of Microelectronics Information Technology Essay

The Evolution Of Microelectronics Information Technology Essay The technological progress of the past decade has played an important role in the advancement of modern society by continuously supplying better quality goods which are accessible to the mass markets. Innovation has shaped our society as we know it which would otherwise be completely different from simple shopping to the achievements of modern medicine, from the hugely successful entertainment industry to the highly sophisticated education system none of these would have been possible without the solid backbone of modern technology. And technology would not exist if micro-electronics was not the highly developed and researched science it is today. A mere 60 years ago, no one would have been able to predict the impact of emerging technologies on worldwide business and economics few would have fathomed the concept of the Internet or even the remote possibility of wireless mobile telephony. The latest breakthrough in technological research is that of nano-electronics. Even if while writing this, nano-electronics is still a largely uncovered science, the odds are that over the following years it will have the potential to realign society, business and economics. Nano-electronics at the consumer level will touch all aspects of our economy, from wages to employment, purchasing, pricing, capital, exchange rates, currencies, markets, supply and demand. Nano-electronics may well drive economic prosperity or at the least be an enabling factor in productivity and global competitiveness. The Evolution of Micro-electronics. Figure 1: Evolution of Micro-electronics The intensive effort  by professionals in the electronics campus to increase the reliability and performance  of products while reducing their size and cost has led to the results that hardly anyone would have predicted but which we have all come to expect. In-fact many think that electronics made a revolution in human history and shaped our future in a way it would never have been possible. Through the years we saw the evolution of electronic components which decreased in size while performing increasingly complex electronic functions at ever higher speeds. It all began with the development of the transistor. Prior to  the invention of the transistor in 1947, its function in an electronic circuit could be performed only by a vacuum tube. Vacuum tubes were found to have several built-in problems. The main problem with these tubes was that they generated a lot of heat, required a warm-up time from 1 to 2 minutes, and required hefty power supply voltages of 300 volts dc and more. Another problem was that two identical tubes had different output and operational characteristics therefore designers were required to produce circuits that could work with any tube of a particular type. This meant that additional components were often required to tune the circuit to the output characteristics required for the tube used. Figure 2: A typical vacuum-tube chassis The first transistors had no striking advantage in size over the smallest tubes and they were more costly. The largest advantage the transistor had over the best vacuum tubes was that it consumed much less power than a vacuum tube did. Besides they also provided greater reliability and longer life. However, it took years to demonstrate other advantages of the transistor over vacuum tubes. The advent of microelectronic circuits has not, for the most part, changed the nature of the basic functional units: microelectronic devices were still made up of transistors, resistors, capacitors, and similar components. The major difference is that all these elements and their interconnections are now fabricated on a single substrate in a single series of operations. Several key developments were required before the exciting potential of integrated circuits could be realized. The development of microelectronics depended on the invention of techniques for making the various functional units on a crystal of semiconductor materials. In particular, a growing number of functions  have been given over to circuit elements that perform best: transistors. Several kinds of microelectronic transistors have been developed, and for each of them families of associated circuit elements and circuit patterns have evolved. The bipolar transistor was invented in 1948 by John Bardeen, Walter H. Brattain and William Shockley of the Bell Telephone Laboratories. In bipolar transistors charge carriers of both polarities are involved in their operation. They are also known as junction transistors. The NPN and PNP transistors make up the class of devices called junction transistors. A second kind of transistor was actually conceived almost 25 years before the bipolar devices, but its fabrication in quantity did not become practical until the early 1960s. This is the field-effect transistor. The one that is common in microelectronics is the metal-oxide-semiconductor field-effect transistor. The term refers to the three materials employed in its construction and is abbreviated MOSFET. The two basic types of transistor, bipolar and MOSFET, divide microelectronic circuits into two large families. Today the greatest density of circuit elements per- chip can be achieved with the newer MOSFET technology. Today, an individual integrated circuit on a chip can now embrace more electronic elements than most complex pieces of electronic equipment that could be built in 1950. In the first 15 years since the inception of integrated circuits, the number of transistors that could be placed on a single chip has doubled every year. The 1980 state of the art circuit is about 70K density per chip. The first generations of the commercially produced microelectronic devices are now referred to as small-scale integrated circuits (SSI). They included a few gates. The circuitry defining a logic array had to be provided by external conductors. Devices with more than about 10 gates on a chip but fewer than about 200 are medium-scale integrated circuits (MSI). The upper boundary of medium-scale integrated circuits technology is marked  by chips that contain a complete arithmetic and logic unit (ALU). This unit accepts two operands as inputs and can perform any one of a dozen or so operations on them. The operations include addition, subtraction, comparison, logical and and or and shifting one bit to the left or right. A large-scale integrated circuit (LSI) contains tens of thousands of elements, yet each element is so small that the complete circuit is typically less than a quarter of an inch on a side. Integrated circuits are evolving from large-scale to very-large-scale (VLSI) and wafer-scale integration (WSI). Since the transistor was invented over 50 years ago, the trend in electronics has been to create smaller and smaller products using fewer chips of greater complexity and smaller feature sizes. The development of integrated circuits and storage devices has continued to progress at an exponential rate; at present it takes two or three years for each successive halving of component size. Nanoelectronics refer to the use of nanotechnology on electronic components, especially transistors. Although the term nanotechnology is generally defined as utilizing technology less than 100  nm in size, nanoelectronics often refer to transistor devices that are so small that interactions and quantum mechanical properties need to be studied extensively. As a result, present transistors fall under this category, even though these devices are manufactured under 65  nm or 45  nm technology. Nanoelectronics are sometimes considered as disruptive technology because present candidates are significantl y different from traditional transistors. Some of these candidates include: hybrid molecular/semiconductor electronics, one dimensional nanotubes/nanowires, or advanced molecular electronics. Although all of these hold promise for the future, they are still under development and will most likely not be used for manufacturing any time soon. Economical and Social Impact of Micro-Electronics and Nano-Electronics. Fears of massive unemployment have greeted technological changes ever since the Industrial Revolution. Far from destroying jobs, however, rapid technological advance generally has created many new important opportunities. In the quarter-century, the industrial economics were flooded with new technologies while at the same time the amount of unemployed people has drastically been lowered. Lately with the help of new findings in the area of microelectronics and nanoelectronics they will have a fundamental impact on both the numbers and types of jobs in the industrial worlds in the following years. The microelectronic revolution already affected employment in enterprises ranging from steelworks to any other company and will continue to affect every aspect of work. Although microelectronic and nanoelectronic controls will not sweep through the industrial world overnight, most experts expect them to be firmly established in production processes. Set against these concerns, however, its a fact that nanoelectronic technologies will increase productivity over a broad range of industrial enterprises. In theory this should lead to enhanced economic growth, which in turn will translate into new roles. Put crudely, the extra production made possible by technological changes coincided with rising wealth and increased demand for manufactured goods and services, a combination that leads to high rates of economic growth and near-full employment. As is well known, combination of technological changes and economic pressures led to a sharp reduction in the worlds agricultural work force over the past half-century. In every major industrial country the agricultural labor force now represents less than 30 per cent of the working population. While the number of agricultural workers has decreased, however, output has risen substantially in general due to manufacturing firms which thus have replaced the workforce needed. At the same time, output, while fluctuating in tune with recessions, has increased. The phenomenon of jobless growth (growing in manufacturing but decreasing or maintaining the same level of employees) has now become established in the goods producing companies, this because mainly through technological change. Underlying this trend is the fact that investment in new production technologies has sought largely to streamline production processes rather than to expand output at a time demand is low and there is a high average wage rate. While these jobs and investment patterns have been developing, employment in the tertiary sector of finance, insurance and government services has been expanding rapidly. It is important to note that it is the productivity increases in the manufacturing industries that have themselves created the economic growth that in turn led to the increased demand for the services of the tertiary sector. This transition from agriculture to industry, and more recently to tertiary sector employment, has not been smooth or even. First, it is clear that microelectronic technologies will create jobs in those industries which manufacture electronic products. There are billions of money which are being lavished on mobile phones, electronic gadgets, computers and other microelectronic products which have spawned a whole industry that did not even exist a decade ago. It was found that about 10 million people are now employed in the electronics industry in the United States only. Through research and technological advancements micro-processors are much more efficient and cost effective that these are being used in almost everything. Micro-processors nowadays can be found in washing machines or incredibly enough also in toys, where years ago one would need to be very wealthy to have a micro-processor working and the phenomenal speeds which they work now. The use of microprocessors in manufacturing industries has essentially intensified the jobless growth that has been taking place in industrial countries in recent years. One should also note that the use of computers and other intelligent machines will lead to increased employment in some areas such as the growing industry of e-business. Today almost every person of the world bought something from the Internet, may it be clothes, electronic products, or any other thing. This industry nowadays is producing so much money that is very difficult to quantify. Computer programming, for example, is a labor-intensive activity that is a likely source of many thousands of new jobs. Demand for programmers is already outstripping supply, and some analysts have even suggested that this shortage could constrain growth in the use of computers in the coming years. But in most other areas of the tertiary sector, microelectronics is likely to lead to slower rates of employment growth or even to job losses. In areas such as insurance and banking, which arc labor intensive occupations that rely primarily on printed paper for their transactions, the application of electronic technology could have a major impact. Nowadays everything in the office is automated . The introduction of word processors, computers, and emails is also another aspect which has affected the economy both from a positive side and from the negative side. In todays offices only a few clerks are needed for what used to be a 50 person job in the 1960s like for example, a word processing task which is done using a computer and which has indeed resulted in unemployment., The positive side is that companies are much more efficient and communication is much more reliable. A simple example is a clerk who is employed with a company which deals with shipping of goods. Nowadays with the help of VPNs (virtual private networks) the clerk connects to his companys server through the internet and can work easily from home. This would alleviate electricity costs for the company as the employee is working from home, while the employee is comfortable working from home. Another simple example how reliable communication has advanced through technological research is by the use of emails. To day one sends an email to any recipient with some simple keystrokes. In turn the recipient receives this email in relatively a few minutes, and if there is a failure the system automatically notifies the sender that a communication has failed and he needs to resend it again. When postal mail was used it was a common thing that mail was lost and neither the sender nor the receiver would know where the letter is and if it has been delivered. The corporate computing environment has witnessed dramatic changes in the last few years, with a shift from rapid expansion of IT infrastructure in support of growing business needs, to carefully managing existing assets and investing in new strategic technologies that provide specific competitive advantages. Information technology managers today are challenged with providing more services to more users, meeting ever-increasing performance expectations, storing and managing exponentially increasing amounts of data, better protecting the network, a nd ensuring system stability-all with limited possibility to expand data centres because of shrinking budgets The advance in microelectronics and nanoelectronics affects not only the number of jobs in industrial countries, but also the type of jobs which will be available. The early use of robots on assembly lines has largely been dangerous and dirty. But as automation extends into design shops and machine rooms, highly skilled occupations were affected. And, at the other end of the sale, the use of computers and storage area networks have eliminated many filing and routine clerical jobs. Microelectronics thus has the potential, to decrease skill requirements in some jobs and increase them in others. Another example where micro-electronics has succeeded is in the area of robotization. The main purpose of robotization is certainly to improve the productivity of manufacturing processes and the qua1ity of products, which help increase competitiveness of produced goods in the market and bring in gains for the companies. From a broader view point, the increase in process productivity may accelerate growth of these industries and then contribute to the growth of the national economy. The preceding discussion indicates that robotization gives rise to reduction in employment in manufacturing processes, which will be at least partly covered by expansion of the market in the long run. It is obvious that seriousness of the employment impact will be greatly eased by the latter effects. Therefore we should estimate how much these effects will be, and if possible in what time spans these effects will emerge. However, it should be noticed that the compensation is only to a certain degree even if it takes over the first type impact in number. The job pattern in a factory or a company will change and transfer of labour force from the jobs for which robots are introduced to those created by market expansion is unavoidable. Another type of economic impact of robotization is as described before impact on the international market. Expansion of exports or at least the reduction of imports of manufacturing goods due to increase in their competitiveness in the international market gives positive impacts on the national economy, but in many cases with the sacrifice of worsening trade balance of partner countries. It means that the competition in the international market is likely to be a zero sum or a1most a zero sum game at least in the short run. All developed countries are certain1y members of the game, new1y industrialized countries or emerging countries will be more sensitive to changes in market competitiveness of member countries. Though the microelectronic revolution already impacted most of the countries in the world, nanoelectronics is likely to have a major impact on the numbers and types of jobs available in the industrial world over the next few decades, every expert who has studied the subject has reached the same conclusion: More jobs will be lost in those countries that do not pursue the technology vigorously than in those that do: Because nanoelectronics will enhance productivity so greatly, the industries that move swiftly to adopt the technology will have a competitive advantage in international markets. As the global economy continues to be transformed by new technology, there will always be need for talent, intellectual property, capital and technical expertise. We see many of these factors responsible for shaping how nations today compete, interact and trade. Technical innovations will increasingly shape economies and market robustness. Technology will continue to drive global and domestic GDP. Competition will be fueled increasingly by fast breaking innovations in technology. Today this is obvious as rapid technological changes in telecommunications, life sciences, and the Internet demonstrates the emergence of entirely new economic and business realities. If the proliferation of todays technologies to form new business models is any indication of the speed and power of change in the economy, future nano-technologies will make for an even more dramatic shift. Rates of progress in microelectronics suggest that in about a decade 80% of the people in the world will possess a notebook-size computer with the capacity of a large computer of today. The future increase in capacity and decrease in cost of microelectronic devices has not only given rise to compact and powerful hardware but also bring qualitative changes in the way human beings and computers interact. Computing and storage capacity are many times that of past microcomputers: tens of millions of basic operations per second manipulate the equivalent of several thousand printed pages of information. The personal computer can be regarded as the newest example of human mediums of communication. Various means of storing, retrieving and manipulating information have been in existence since human beings began to talk. Although digital computers were originally designed to do arithmetic operations, their ability to simulate the details of any descriptive model means that the computer, viewed as a medium, can simulate any other medium if the methods of simulation are sufficiently well described With the technological advance in nanoelectronics multi-core processors represent a major evolution in computing technology. This important development is coming at a time when businesses and consumers are beginning to require the benefits offered by these processors due to the exponential growth of digital data and the globalization of the Internet. Multi-core processors will eventually become the primary computing model because they offer performance and productivity benefits beyond the capabilities of todays single-core processors. Multi-core processors will also play a central role in driving important advancements in PC security and virtualization technologies that are being developed to provide greater protection, resource utilization, and value for the commercial computing market. One particularly frustrating process is compiling software after the code has been written. Compiling is notorious for overloading computer processor capacity and causing, in many cases, lengthy development cycles. During these periods, software engineers are at the mercy of their computer resources. In many cases, the speed at which software code is being compiled results in greater productivity for the programmer. Overall, that translates into a more efficient software development cycle. Consumers, too, will have access to greater performance than ever before, which will significantly expand the utility of their home PCs and digital media computing systems. Multi-core processors will also have the benefit of offering performance without having to increase power requirements, which will translate into greater performance per watt. Placing two or more powerful computing cores on a single processor opens up a world of important new possibilities. The next generation of software applications will likely be developed using multi-core processors because of the performance and efficiency they can deliver compared to single core processors. Whether these applications help professional animation companies produce more realistic movies faster for less money, or create breakthrough ways to make a PC more natural and intuitive, the widespread availability of hardware using multi-core processor technology will forever change the computing universe. Computer processor design has evolved at a constant pace for the last 20 years. The proliferation of computers into the mass market and the tasks we ask of them continue to push the need for more powerful processors. The market requirement for higher performing processors is linked to the demand for more sophisticated software applications. E-mail, for instance, which is now used globally, was only a limited and expensive technology 10 years ago. Today, software applications span everything from helping large corporations better manage and protect their business-critical data and networks to allowing PCs in the home to edit home videos, manipulate digital photographs, and burn downloaded music to CDs. Tomorrow, software applications might create real-world simulations that are so vivid it will be difficult for people to know if they are looking at a computer monitor or out the window; however, advancements like this will only come with significant performance increases nd inexpensive computer technologies. Multi-core processors have the potential to run applications more efficiently than single-core processors-giving users the ability to keep working even while running the most processor intensive tasks in the background, like searching a database, rendering a 3D image, ripping and burning music files to a CD, or downloading videos off the Web. For years, independent software vendors delivered imaginative and robust solutions to solve real-world problems, benefiting both businesses and general consumers. Businesses rely on constantly improving software for automating exceedingly complex processes, including those dealing with e-commerce and information management. Consumers are doing more complex tasks on their PCs, including manipulating digital photographs and media, and running cutting-edge games. The sheer number of new applications, and the exciting functionality they provide, is a credit to software engineers. However, in their quest to design more sophisticated applications, while at the same time making them easier to use and more cost-effective, these professionals are regularly pushing the limits of current processor capacity. Multi-core processors will solve many of the challenges currently facing software designers by delivering significant performance increases at a time when they need it most. With increasing competition and market demands, engineers need to provide more functionality into their designs in less time. Whether enhancing and updating large, enterprise applications or developing the next generation PC game, software developers are acutely aware of the computational requirements during each phase of creation. In additional to what we have read already, nano-electronics affects also the academic part in our society, the knowledge and competencies required for working in the field of future nanoelectronics which are evolvingvery fast. At both ends (material/devices and circuits/systems) there is the need to renew and redefine the content of the knowledge portfolio that colleges provide to students or to company employees for continuous education. Micro-electronics and nano-electronics not only allow us to work comfortably or to enjoy high quality videos but it helps us to travel as well. The old 1950s vision was to have a car which would drive without the need to touch the steering wheel or that it would have everything which a person would dream about. Nowadays almost every car uses microcontrollers in order to control the car from many different ways like controlling the safety of the car itself. In fact most modern cars have embedded the system of traction control which has a microcontroller which constantly monitors the traction and if there is any fluctuation of loss in traction it will quickly compute the necessary adjustments which are needed to regain traction. Apart from this many modern cars incorporate automatic sensors which in turn are all adjusted, monitored and switch on or off by a controller. It is normal as well to see cars which are switched on simply by pressing a button from the key itself, which is indee d a breakthrough in cars history. Micro-electronics has also effected our lifestyles in so many other ways, making our everyday routine a little more comfortable.. For example, nowadays it is easy to find a complete kitchen system which enables us to set the oven to a pre-defined temperature and cook our meal while we surf the internet or perhaps communicate with our friends through social networks which have become very popular. Other home appliances, like washing machines or electric water heaters, can be set in motion using the internet, from practically any location. Micro-electronics has also contributed effectively in administering the use of electricity more efficiently. Todays appliances incorporate sensors and controllers which continuously monitor energy consumption and if there is anything which is not being used in-turn they will turn it off in order to consume less power. The above examples are proof that research in the area of micro-electronics and nano-electronics has contributed hugely to change our society in many positive ways. Teleworking is slowly becoming a reality for many people, enabling them to commute from their own homes, eliminating the need to travel to work, thus giving parents more flexibility. Communication has been made easier because of better telephony as well as more advanced mobile technologies. Scientists are able to carry out research using extremely sophisticated and intelligent machines which was only possible with advancement in the micro-electronics and nano-electronics fields. Conclusion The debate about the social implications of microelectronics and nanoelectronics is ongoing. The past has shown us how the switch from old technologies to micro-electronics has affected all aspects of life, from the standards of living to employment, from a more organized social environment to the manifestation of socio-cultural problems such as modern depression, alienation, helplessness and growing resistance against changes. Mankind is now on the brink of another major change that of changing over from using microelectronics to the newer technology of nanoelectronics and this implies another impact on everything we know. This time, influences on employment will be profound but difficult to predict, because different sectors are affected differently. Nanoelectronics will have a significant impact on the semiconductor industry. All electronics related items like memory devices, storage devices, display devices, and communication devices will be swept away by the nanoelectronics wave. From transistors to the computers they fit in, every single device will undergo transformation. Nano-scale devices will enable the creation of a new world of innovative products, such as biosensors, molecular memory, spin based electronic products, and flexible and light-weight photovoltaic cells. The change is inevitable. The future is nano-electronics.

Pepsi Co History and Company Analysis

Pepsi Co History and Company Analysis Pepsi Co Inc. has established itself as a dominant snack food and soft drink distributor with its PepsiCo North America, Pepsi Co International, Frito-Lay, and Quaker Oats segments. (Refer to exhibit 1) In 2007, PepsiCo became the worlds largest snack and beverage seller bringing in revenues of more than $39.5 billion and with its Frito-Lay merger brands accounting for 29 percent of the companys total revenues and 36 percent of the companys operating profits. The company emphasizes maintaining spectacular performance operations that were accomplished thorough strategies aimed at product innovation, creating and sustaining close relationships with distributors, international growth, and beneficial acquisitions. The company sported an impressive business portfolio in 2008 which included its brands such as Pepsi soft drink products, Frito-Lay, Quaker Oats products, Doritos, Gatorade, Tropicana, SoBe, Lipton Brisk tea, Propel, Hickory Sticks, SunChips Multigrain snacks, Aquafina, the acq uisition of Pizza Hutt, Gatorade, and several other consumer goods. The PepsiCo International division is an ever-growing sector in emerging markets such as Russia, The Middle East, China, and Turkey. The company grew by 9 percent in 2007 with volume gains and acquisitions that allowed the company to attain a 22 percent increase in division revenues and 15 percent increase in operating profits. (Gamble 433) The Quaker Oats division attained 2007 sales of $1.8 billion, and held a 58 percent market share in its North America division since 2006 (Gamble 435). PepsiCo has successfully diversified itself with different product lines and methods to improve those product lines so that they ensure customer satisfaction. The company has developed a diversification strategy that is executed through acquisitions of similar or complimentary products. Expanding into these markets not only creates consumer satisfaction, but increases shareholder value as well. With well established, diverse markets PepsiCo has secured business affiliations that benefit the company and allow it to compete better than they would alone. Since 2008, they have focused on new product innovations that addressed consumer health and wellness concerns. PepsiCo has diversified into a multi-business corporations, offering products through their four main business segments; PepsiCo North America, PepsiCo International, Frito-Lay, and Quaker Foods North America. Refer to exhibit 1 to see a complete list of products PepsiCo has been able to offer through their diversification stra tegy. A key competitive strength of PepsiCo is that it has close relationships and partnerships with distributors. PepsiCo has also established successful strategic acquisitions and continues its expansion into profitable markets. The company has adjusted its product innovation to create healthier products in response to consumer demands, thus creating better consumer value and a higher rate of return. The company capitalizes on its consumer research and development which helps it to apply strategies such as the Power of One strategy which increases the opportunity for consumers to purchase more than one PepsiCo and Frito-Lay product at a time on each visit. Dominant corporate strategies that support their many acquisitions of well know products have led to diversification of the company. Products are customized to suit the consumers preferences; for example, the company has designed their product tastes to country specific satisfaction. Because PepsiCo has created and maintained strong br and loyalty with its consumers, it continues to possess a significantly large portion of the food and beverage market shares.   The companys business units have been able to successfully cut costs. Frito-Lay and Quaker had savings of   $40 million for their joint distribution and Quaker Oats saved $ 160 million in innovative packing materials and sharing specific product ingredients. The company also redesigned their shipping methods to reduce stock-outs in retail stores.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   There are many ways companies try to maximize the value of their shareholders.   Some of the strategies that CEOs of companies may use to maximize the value of their shareholders are reducing company costs while at the same time maintaining a stable revenue levels. Another way that companies maximize shareholder wealth is by partaking in acquisitions of companies. Acquirin companies however is an often risky business venture for a company to undertake. PepsiCo is an example of how acquiring various business ventures in turn benefited the shareholders of the company. The various acquisitions that PepsiCo partook in had a gross value of two billion nine hundred and twenty two dollars. This increased the revenues of PepsiCo substantially by a twenty billion dollar increase from 2000 to 2007.   This increase in revenues being brought in, in turn increases the value of the issued stock. You can see the gradual increase in the price of commo n stock in exhibit ____.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   A strong driving factor in the maximization of shareholder value is the CEO Indra Nooyi. Her tenure as an employee of PepsiCo has yielded only improvements for the company as a whole. She was seen as a negotiator and involved in many of the acquisitions that were very profitable for PepsiCo. She built her reputation with various acquisitions such as the Tropicana acquisition in 1998 and the 2001 acquisition of Quaker Oats. She also spearheaded the public offering of Pepsis bottling operations. The hard work of Nooyi at PepsiCo has made the company a multi-billion dollar company. Bringing in the substantial additional revenue increased PepsiCos net worth which also made the stock of Pepsi rise in value also which is beneficial for those who invested good deals of money in this company.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   PepsiCo appeared to always have a handle on their revenues and knows at what levels to price their goods at as to not lose customers base. Looking at their financial summary, exhibit ___ you will notice that from 1998 to 2007 there has been a steady increase in the revenues brought in which affects the value of the shares of common stock as well that are increasing at a corresponding rate.   Pepsi Co has proved to be a company that truly does have the resources to remain a leader in the carbonated beverage industry. Even when Coca-Cola tried to be the leader in the carbonated beverage market holding a little more than forty percent of the market shares, PepsiCo held a little over 30 percent of the market shares.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Looking at Exhibit ____ you will see the break down of PepsiCos net cash provided by operating activities. You will notice that they have a decent amount of Management operating cash flows that can be disbursed or used for benefit of the company. Part of the managers operating cash flows could be used to try and acquire more food or beverage products that would make their product base more diverse. They could also use part of the money to put towards having Pepsi or Tropicana products served in new restaurant chains. PepsiCo clearly have a surplus of money from operating activities that could be put toward their Research and development team so that they can improve the products that they are already have. Another way they could disperse their managements cash flow is by looking to acquire or merge with a manufacturer of candy or a sweet of some sort. PepsiCo is well versed in the variety of snack foods that they offer when it comes to sal ty snack spending the time and money to find a sweet snack would benefit them. This would in turn would bring in more money to Pepsi and increase their stock prices which would in turn increase the value of their shareholders. If a sweet snack was added to Pepsis line of products it would compliment the notion of wanting to eat something sweet after you eat something salty, and vise versa. This would bring in more revenue which in turn would give PepsiCo more operating cash flows to work with n the future and become a very powerful company. We do not recommend PepsiCo to divest any Quaker brands since the acquisition provided PepsiCo a stable platform to enter the health foods and isotonic beverage market. PepsiCos portfolio is established in 2011 with a good mix of carbonated beverages, isotonic beverages, fruit flavored beverages, fruit juices, salty and savory snacks, cereals and other health foods and drinks. (Refer to exhibit __ If they were to divest any Quaker Oats brands. PepsiCo could harm its portfolio and decrease its shareholder value, lower stock prices and lower economies of scale. Also, it is possible that the brand could be acquired by another company and pose as a threat to PepsiCo. We recommend PepsiCo to acquire or form a merger with RedBull. Red Bull holds a 70 percent share of the world market for energy drinks, or functional beverages, a category it was largely responsible for building (Red Bull GMBH). The biggest isotonic beverage brand Gatorade is already under PepsiCo. Adding Red Bull to their portfolio would create higher shareholder value and increase revenues. The volume share for energy drinks on the PepsiCo portfolio was only 1% in 2007. We believe that there is great potential for an increase if Red Bull is acquired or merged with. Also, with PepsiCos strategy of better-for-you and good-for-you products, PepsiCo could encourage Red Bull manufacturers to use different types of healthier sweeteners which would increase sales and publicity for Red Bull and PepsiCos health awareness. Having Red Bull on their portfolio of products would also give PepsiCo a better market share and add value to the brand for appealing to various consumer demands. Refer to exhibit___ to see PepsiCos current market share.   Ã‚  Ã‚  Ã‚  Ã‚   PepsiCos current portfolio has a wide variety of snacks, beverages, and cereal catering to all types of demands including health conscious consumers. Refer to exhibit 1 to see a full list of PepsoCos snacks,   beverage and Quaker Oats Brands. We recommend PepsiCo to acquire or merge with a candy company to add a different product to their portfolio. Mars Incorporated, has strong brands such as Mars, Snickers, MMs, Whiskas, Uncle Bens, Dove, Extra, Orbit, Flavia, Pedigree, and Royal Cannin on their portfolio. A merger or acquisition with Mars incorporated would give PepsiCo a wide variety and add to their existing brands which will make them achieve greater economies of scale. Through such a merger or acquisition, PepsiCo will be able to cater to the consumer population that they are unable to reach with their existing products. They will also be able to cater to consumers with pets with popular brands like Pedigree and Royal Cannin that are a part of Mars Incorporated.   Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The corporate strategy recommended for PepsiCo is the Best Cost Provider Strategy. The essence of a best cost provider strategy is giving customers more value for the money by satifsying buyer desires for appealing features/performance/quality service and charging a lower price for these attributes compared to rivals with similar caliber product offerings (Gamble111). We recommend PepsiCo to implement this strategy into their business by cutting costs and lowering prices to cater to those who enjoy PepsiCo products but are not able to afford them any longer due to the current recession. Also offering those products at a lower price will give them a competitive edge against Coca Cola which is one of their biggest rivals. In order for the Best Cost Provider Strategy to work, a company must have the capability to incorporate attractive or upscale attributes at a lower cost than rivals (Gamble111). PepsiCo has the capability to out compete Coca Cola by focusing on their core competencies through the value chain and by eliminating costs that do not add value. In addition to the recommendations above, we also recommend PepsiCo to focus more on their Good-for-you and Better-for-you products. With an increasing population of health conscious citizens, PepsiCo should enter a line of Organic ready to eat products and beverages apart from the Naked Juice products. Quaker Oats brand is already known for healthy food like oatmeal, cereals, granola bars, and etcetra. We recommend PepsiCo to focus more attention to ready made, ready to eat foods like noodles, organic tv dinners, and quick organic lunch options. EXHIBIT 1 Breakfast Bars/Granola Bars  Ã‚ ² Quaker Chewy Granola Bars  Ã‚ ² Quaker Dipps Granola Bars  Ã‚ ² Quaker Fruit Oatmeal Bars  Ã‚ ² Quaker Fruit Oatmeal Toastables  Ã‚ ² Quaker Oatmeal-to-Go Bars  Ã‚ ² Quaker True Delights Bars  Ã‚ ² Quaker True Delights Squares Coffee Drinks:  Ã‚ ² Starbucks Doubleshot  Ã‚ ² Starbucks Frappuccino  Ã‚ ² Starbucks Iced Coffee Energy Drinks:  Ã‚ ² Amp Energy Energy Drinks  Ã‚ ² No Fear Energy Drinks  Ã‚ ² SoBe Energy Drinks Tea/Lemonade:  Ã‚ ² Brisk  Ã‚ ² Lipton Iced Tea  Ã‚ ² Lipton PureLeaf  Ã‚ ² SoBe Tea  Ã‚ ² Tazo Tea Juice/Juice Drinks:  Ã‚ ² Amp Energy Juice  Ã‚ ² Dole Juice/ Juice Drinks  Ã‚ ² Dole Plus Fortified Juices  Ã‚ ² Dole Sensation Juice Drinks  Ã‚ ² IZZE Sparkling Juice  Ã‚ ² Ocean Spray Juice/Juice Drinks  Ã‚ ² Naked Juice  Ã‚ ² SoBe Juice Drinks  Ã‚ ² SoBe Lean Diet Juice Drink  Ã‚ ² Tropicana Trop50 Beverages  Ã‚ ² Tropicana Pure Premium Juices  Ã‚ ² Tropicana Twister Juice Drinks  Ã‚ ² Tropicana Tropics Oatmeal/Cereals:  Ã‚ ² Capn Crunch Cereal  Ã‚ ² King Vitaman Cereal  Ã‚ ² Kretschmer Toasted Wheat Germ  Ã‚ ² Life Cereal  Ã‚ ² Mothers Ready-to-Eat Hot Cereals  Ã‚ ² Quaker Essentials  Ã‚ ² Quaker Grits  Ã‚ ² Quaker Instant Oatmeal  Ã‚ ² Quaker Natural Granola Cereal Oatmeal/Cereals Cont:  Ã‚ ² Quaker Oatmeal  Ã‚ ² Quaker Oatmeal Breakfast Squares  Ã‚ ² Quaker Oatmeal-to-Go  Ã‚ ² Quaker Oh!s Cereal  Ã‚ ² Quaker Puffed Rice  Ã‚ ² Quaker Shredded Wheat Cereal  Ã‚ ² Quaker Squares Cereal  Ã‚ ² Quisp Cereal Other:  Ã‚ ² Amp Energy Gum  Ã‚ ² Aunt Jemima Mixes Syrups  Ã‚ ² Quaker Baking Mixes Rice Snacks:  Ã‚ ² Quaker Large Rice Cakes  Ã‚ ² Quaker Mini Delights  Ã‚ ² Quaker True Delights Rice Snacks  Ã‚ ² Quaker Tortillaz  Ã‚ ² Quaker True Delights Fiber Crisps Side Dishes:  Ã‚ ² Near East Side Dishes  Ã‚ ² Pasta Roni Side Dishes  Ã‚ ² Rice-A-Roni Side Dishes Snacks:  Ã‚ ² Baked! Doritos Tortilla Chips  Ã‚ ² Baked! Lays Potato Crisps  Ã‚ ² Baked! Ruffles Potato Chips  Ã‚ ² Baked! Tostitos Tortilla Chips  Ã‚ ² Baken-ets Pork Skins and Cracklins  Ã‚ ² Cheetos Snacks  Ã‚ ² Chesters Popcorn  Ã‚ ² Cracker Jack Candy Coated Popcorn  Ã‚ ² Doritos Tortilla Chips  Ã‚ ² El Isleno Plantain Chips  Ã‚ ² Frito-Lay, Fritos and Cheetos Snack Crackers  Ã‚ ² Frito-Lay, Fritos and Tostitos Dips Salsas  Ã‚ ² Frito-Lay Nuts Seeds  Ã‚ ² Fritos Corn Chips  Ã‚ ² Funyons Onion Flavored Rings  Ã‚ ² Gamesa Cookies and Wafers  Ã‚ ² Grandmas Cookies  Ã‚ ² Hickory Sticks  Ã‚ ² Hostess Potato Chips  Ã‚ ² Lays Kettle Cooked Potato Chips  Ã‚ ² Lays Potato Chips  Ã‚ ² Lays Stax Potato Crisps Snacks Cont:  Ã‚ ² Matador Meat Snacks  Ã‚ ² Maui Style Potato Chips  Ã‚ ² Miss Vickys Potato Chips  Ã‚ ² Munchies Snack Mix  Ã‚ ² Munchos Potato Crisps  Ã‚ ² Natural Cheetos  Ã‚ ² Natural Lays  Ã‚ ² Natural Tostitos  Ã‚ ² Quaker Soy Crisps  Ã‚ ² Quaker Quakes  Ã‚ ² Rold Gold Pretzels  Ã‚ ² Ruffles Potato Chips  Ã‚ ² Sabritones Puffed Wheat Snacks  Ã‚ ² Santitas Tortilla Chips  Ã‚ ² Smartfood Popcorn  Ã‚ ² Spitz  Ã‚ ² Stacys  Ã‚ ² SunChips Multigrain Snacks  Ã‚ ² Tostitos Tortilla Chips  Ã‚ ² TrueNorth  Ã‚ ² Wavy Lays Potato Chips Soft Drinks:  Ã‚ ² Diet Pepsi  Ã‚ ² Diet Mountain Dew  Ã‚ ² Diet Sierra Mist  Ã‚ ² Mountain Dew  Ã‚ ² Mug Soft Drinks  Ã‚ ² Pepsi  Ã‚ ² Sierra Mist Sports Drinks:  Ã‚ ² Gatorade Prime 01  Ã‚ ² Gatorade Thirst Quencher Perform 02  Ã‚ ² G2 Perform 02  Ã‚ ² Gatorade Recover 03 Water:  Ã‚ ² Aquafina  Ã‚ ² Aquafina FlavorSplash  Ã‚ ² Aquafina Sparkling  Ã‚ ² Ethos Water  Ã‚ ² Propel Vitamin Enhanced Water Beverage  Ã‚ ² SoBe Lifewater Vitamin Enhanced Water Beverage EXHIBIT 2 PEPSICO TIMELINE 1965 PepsiCo, Inc. is founded (Pepsi-Cola and Frito-Lay) The new company reports sales of   Ã‚  Ã‚  Ã‚  $510 million and has 19,000 employees. 1966 Doritos brand tortilla chips are introduced. Pepsi enters Japan and Eastern Europe 1968 Growth through acquisition 1970 PepsiCo sales pass the $1 billion mark. The company has 36,000 employees.. Pepsi is the first company to respond to consumer preference with lightweight, recyclable, plastic bottles. 1974 PepsiCo sales pass the $2 billion mark. Pepsi-Cola becomes the first American consumer product to be produced, marketed and sold in the former Soviet Union. 1976 Pepsi-Cola becomes the single largest selling soft drink brand sold in U.S. supermarkets. 1977 Acquisition of Pizza Hut Passes $3 billion in sales. 1978 Acquisition of Taco Bell 1984 Diet Pepsi is reformulated with 100% NutraSweet. Pepsi-Cola makes advertising history as Michael Jackson and his brothers usher in a new generation of Pepsi-Cola advertising. 1985   PepsiCo is now the largest company in the beverage industry. The company has revenues of more than $7.5 billion, more than 137,000 employees. Pepsi-Cola products are available in nearly 150 countries and territories around the world. Snack food operations are in 10 international markets. 1986 Acquisition KFC Purchases 7UP International PepsiCo is listed on the Tokyo stock exchange. 1989 PepsiCo enters top 25 of Fortune 500 ranking with sales of $15.4 billion, it is number 23. The company has more than 300,000 employees. 1992- Pepsi-Cola begins distribution of Liptons line of ready-to-drink teas nationwide. 1994 PepsiCo and Starbucks form the North American Coffee Partnership to jointly develop ready-to-drink coffee beverages. PepsiCo sales reach $30.4 billion. There are 470,000 employees worldwide, making PepsiCo the third largest employer. 1997 Frito-Lay announces plans to buy the 104-year-old snack, Cracker Jack, a candy-coated mix of popcorn and peanuts from Borden Foods Corp. 1998 PepsiCo acquires Tropicana Products 2001 Acquisition of the Quaker Oats 2002 Frito-Lay announces it is eliminating trans fats from Doritos, Tostitos, and Cheetos. 2005   Quaker Introduces Weight Control Instant Oatmeal PepsiCo Donates $2 Million to Pakistan Earthquake Victims 2006 PepsiCos brand SoBe Launches New SoBe Life Water Cold Stone Creamery announces a multi-year agreement making Pepsi its exclusive beverage supplier Frito-Lay North America signed agreement with the Alliance for a Healthier Generation for a new policy for selling foods in schools Federal Trade Commission clears PepsiCo for Naked Juice Co. purchase 2008 PepsiCos diversification strategy built into three new divisions. PepsiCo agrees to buy Bulgarias Leading Nuts and Seeds Company EXHIBIT 3- SWOT ANALYSIS STRENGTHS WEAKNESESS OPPORTUNITIES THREATS

Embryos :: essays research papers fc

  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Mechanisms of Epiboly of ectoderm in the Xenopus Laevis embryo Introduction   Ã‚  Ã‚  Ã‚  Ã‚  Epiboly is a movement of gastrulation in the amphibian embryo, whereby ectodermal precursors expand to cover the entire embryo. This process occurs in the surface and deep layer cells in the animal and marginal regions. Three rounds of cell division occur in the deep cells, while they also rearrange to form fewer layers. Superficial cells elongate by cell division while flattening, which gives them greater surface area and thinner depth. The ectoderm eventually covers the entire embryo, internalizing the endoderm. This process sets up the correct position for the three germ layers, with the ectoderm on the outside, mesoderm in the middle and endoderm on the inside. Keller (1980) found that superficial cells spread, divide, and undergo rearrangements and a temporary change in shape, which produces an increase in area. The deep cells become thinner and decrease in the number of layers. They do this by a process called radial interdigitation. Radial interdigitation is when the deep cells elongate, extend protrusions between one another along radii of the embryo and interdigitate to form fewer layers with greater area. Once this process is complete, the deep region consists of one layer of columnar cells, which flatten and spread to further increase area. In the dorsal marginal zone the cells also undergo a shape change, which is not seen in the cells of the animal region. The difference may be due to the uniform spreading in the animal region contrasted with extension and convergence that occurs in the dorsal marginal zone. In his work on time-lapse films of exogastrulae, Keller (1980) found that the ectoderm becomes corrugated by rapid constrictions of the apices of superficial cells and by the appearance of holes in the epithelium. From this, he suggested that shrinkage, rather than expansion aids in epiboly of the ectoderm. He presents a model (see Figure 1) in which the superficial layer is under tension and the force for expansion must come from the deep cells. The expansion of the deep region is resisted by the tension in the superficial layer resulting in an outward curling of the bilayer (deep and superficial layers).   Ã‚  Ã‚  Ã‚  Ã‚  An alternative model (see Figure 2) is also proposed, in which the superficial epithelium is stretched by tension at the margin of the blastopore, which initiates the superficial cells to spread passively (Keller, 1980). While the deep cells rearrange themselves to occupy the areas now available that were once occupied by the superficial cells.

Effective Use of Sound Techniques in Fritz Lang’s Film, M Essay

Effective Use of Sound Techniques in Fritz Lang’s Film, M M was directed by Fritz Lang and was released in Germany in 1931. M follows the story of a strand of child murders in a German city. In a hunt for the murderer the police as well as the organized criminal underground of this German city search rapidly for the killer of these innocent children. The specific elements that Fritz Lang uses to express his view of what the sound should be are, how particular sound techniques shape the film, and how the sound affects the story. In a shot by shot analysis of a series scenes that uses diegetic sound the audience can understand what Lang's intentions for sound was for this film. Initially the audience is witness to how particular sound techniques shape this film. For instance, one of the main details that the audience hears is the song that the murderer whistles. Due to the marvel of sound the audience can pick out that the whistling is related to the murderer. Along with the blind man who figured this mystery out, the audience could only put these two together with this sound technique. The director shows the audience how such a simple part of every day sound can be so important to solving such a terrible crime. An additional sound technique that the director uses is during the beginning of the film with the clock on the wall of Elsie Beckmann's family's apartment. The director uses this clock as a suspense builder to show more and more time is passing without her mother hearing something from her daughter. Attributable to the novelty of sound, the ding dongs and coo-coos on the clock are louder than in reality. This could be another way in which the director wanted to pull the audience into the element of what the clock ... ... understands how important time is being portrayed for Elsie's mother. In brief, the audience can see how this 1931 sound film could be shaped by sound in a number of ways. Considering that sound at this time was a new phenomenon it is understood why mostly diegetic sound was used over nondiegetic sound. This director also showed the audience how the story could be affected by sound with examples like the clock becoming a character and storyline of its own and also the murderer being identified with his whistling. With the lack of sound and the collage of images during specific times, the director was able to create a mood without music or sound. Apparently this was a technique that was learned throughout his many years of silent films. These details were what brought the story together and would not have been done so precisely without the technique of sound.

The Systematic Investigation Into A Study Of Materials Education Essay

How is the male primary school instructor perceived by male and female pupils? What are the factors act uponing the perceptual experiences of male pupils? What are the factors act uponing the perceptual experiences of female pupils? How make male primary instructors understand/respond to these perceptual experiences? Research can be loosely defined as ‘a signifier of systematic question that contributes to knowledge ‘ .[ 1 ]The Oxford Concise Dictionary defines research as: a. the systematic probe into and survey of stuffs, beginnings, etc. , in order to set up facts and make new decisions. b. an enterprise to detect new or collate old facts etc by the scientific survey of a topic or by a class of critical probe.[ 2 ] Peoples are non cognizant that they are an bizarre result of their development. That development came from their ability to joint their past cognition in any signifier of facts, experiences, premises for physical phenomena, beliefs and their capableness to update and better their former cognition and patterns. These are the grounds that mankind developed communicating accomplishments like literacy, linguistic communication, developed doctrine and invented engineering. ( Best and Kahn 2006: 3, 4 ) . Specifically, Best and Kahn ( 2006: 3, 4 ) maintain that educational research is the tool that instructors use to prove and better their personal patterns in instruction and happen which pattern fits best for them. A definition of educational research is provided by Anthony G. Picciano: ‘Educational research is a careful, systematic probe into any facet of instruction. From the Gallic word ‘recherche ‘ , which means to go through or study. ‘[ 3 ]Cohen and Manion ( 2001 ) province that educational research helps the instructors broaden their information cognition and understand their working environment.The research worker must besides place the most appropriate paradigm in the research literature in order to plan and put to death the enquiry efficaciously. The research worker should take his paradigm carefully in specifying the purposes and intents of his survey.Qualitative ResearchThe research worker had to take between two chief paradigms: either ‘logi cal positivism ‘ or ‘phenomenological enquiry ‘ ( Best and Kahn 2006: 246 ) . Best and Kahn ( 2006: 79 ) argue that the logical-positivism paradigm is used for ‘experimental and quantitative research methods ‘ in instruction. Furthermore, Cohen et Al. ( 2001: 8 ) assert that the logical positivism paradigm expresses ‘the chief belief ‘ that the ‘meaning of a statement is, or is given by the method of its confirmation ‘ . The logical-positivism paradigm is a scientific method applicable for a survey concerned with bing and mensurable cognition, where the research worker is an ‘observer of the societal world ‘ . The results of an enquiry based on that paradigm can be compared with Torahs – like maxims ( Torahs ) that are constructed by natural scientific enquiries based on subjective generalisations and that use the same scientific methods as natural scientific disciplines to explicate the universe. The chief fea tures of this peculiar paradigm are analysis, measuring and subjectiveness ( Cohen et al. 2001: 8 ) . Therefore, the logical positivism paradigm is best applied in a quantitative analysis where the collected information is numerical. In contrast the phenomenological paradigm makes usage of ‘interpretive research methodological analysiss ‘ ( Best and Kahn 2006: 246 ) . This paradigm is best applied to qualitative research methodological analysiss. Erickson ( 1985, cited in Best and Kahn 2006: 246 ) instead uses the term ‘interpretative ‘ , which is ‘the whole household of attacks to participant experimental research ‘ . Bogdan and Biklen ( 2007: 25 ) clear up this by saying that in the ‘phenomenological manner ‘ , research workers try to understand occurrences in the mundane life of common people in particular fortunes: they try to happen out the people ‘s point of position and ‘gain an entry ‘ into their specific environment. The failing of positivism is its inability to look into human behavior successfully, as Cohen et Al. ( 2001: 9 ) underscore. Denscombe ( 2007 ) recommends the usage of the phenomenological paradigm to cover with this failing. Surveies utilizing the phenomenological paradigm by Bogdan and Biklen ( 2007: 25 ) ‘begin with silence ‘ , as the research worker seeks to detect the personal apprehensions of the participants, leting different cognition and assorted perceptual experiences to be given by different participants in the same peculiar state of affairs. With this paradigm a qualitative attack to roll uping and analyzing informations is most appropriate. Here qualitative informations consists chiefly of words instead than Numberss. Patton ( 1990, cited in Best and Kahn 2006: 247 ) asserts that qualitative research uses three ways of roll uping information: ‘in-depth, open-ended interviews, direct observation and written paperss ‘ . On the footing of these considerations I found that the phenomenological interpretive paradigm the most convenient for the intents of this small-scale empirical survey concentrating on pupils ‘ personal perceptual experiences of their male instructors. It will try to cast visible radiation on the thoughts, sentiments and beliefs pupils have sing their male instructors in a Cypriot primary school. Important decisions can be drawn from this survey like the importance of the male instructor in primary school and his existent function as a leader by gender. Therefore, the phenomenological interpretive paradigm was the one chosen for this enquiry.Qualitative attack – Case surveyMy research focuses on pupils ‘ perceptual experiences of male instructors in an anon. Greek-Cypriot primary school. The rational harmonizing to the literature points to the usage of a phenomenological interpretive paradigm, and the survey should be conducted in a qualitative research model. I wi ll utilize qualitative methodological analysis as my survey focuses on kids ‘s perceptual experiences, thoughts, ideas and feelings instead than their public presentation in school. Harmonizing to O'Brien there are five types of qualitative methodological analysis to take from: these are instance survey, grounded theory, phenomenology, descriptive anthropology and historical surveies.[ 4 ]In contrast Flick ( 2006 ) presents four qualitative research methodological analysiss: instance survey, longitudinal survey, comparing survey and eventually retrospective survey. However, this chapter does non mean to spread out and explicate the usage of these schemes as it would be outside the range of this survey. Alternatively, I would prefer to briefly explain and warrant my chosen methodological analysis. The chosen methodological analysis for this survey is ‘case survey ‘ . As Merriam ( 1998 ) , Yin ( 1989 ) and Stake ( 1994 ) ( cited in Bogdan and Biklen 2007: 59 ) explain, it is ‘a elaborate scrutiny of one scene, or a individual topic, a individual depositary of paperss, or one peculiar event ‘ conducted in existent action clip, enabling an analysis of the grounds for and the after-effects of the incident ( Cohen et al. 2001: 181 ) . Supporting the attack of Bogdan and Biklen, Bell ( 2005: 10 ) and Cohen et Al. ( 2001: 181 ) province that one of the strengths of the instance survey is that helps the research worker to cast light ‘in deepness ‘ on a specific facet of the job and allows for generalisation. It is a narrowed and focused research method with a individual model, such as a kid or group of kids, a category or a group of categories, an educational establishment ( Cohen et al. 2001: 181 ) . In my instance, the probe will take topographic point in a school. The intent of my research is to look into in deepness the perceptual experiences by a group of kids of their male instructors in a school environment. I shall carry on the enquiry in existent clip as I am determined to see the school during term clip and gather informations utilizing informations collection tools, such as interviews. Cohen et Al. ( 1984: 184 ) argue that instance surveies allow general regulations to be made from the survey of an ‘instance in action ‘ . In my sentiment, a instance survey would be the most appropriate signifier for my survey as it is ‘strong in world ‘ ( Cohen 2001 ) and will assist me to look into in deepness the existent perceptual experiences of a group of pupils in the mark school in Cyprus. As a non really experient research worker I feel a instance survey will be a really powerful tool appropriate either for new or experient research workers ( Bogdan and Biklen 2007 ) . More specifically Best and Kahn ( 2006: 259 ) argue that a instance survey is a good method of assemblage and showing informations in hunt of the existent truth, and of carry oning an probe which aims to show the existent ‘view ‘ of societal world, as I plan to make.The literature about the instance survey method I have cited makes me recognize that some of the definitions and accounts about its usage fit the range of my research in a precise mode. It is clear that ‘case survey ‘ is ideal as a methodological analysis to observe alone characteristics, which may non be possible to supervise or retain in ‘large-scale informations ‘ surveies, such as those utilizing studies or questionnaires and a non-participant method in general.The instance survey method besides demand s the engagement of the research worker and the sample.My survey examines a fact within the model of a school embodied in the Cypriot educational system. Therefore, its features to the full accord with the features of instance survey methodological analysis. The instance survey methodological analysis does hold some failings, nevertheless, that the research worker should be cognizant of. Because my probe is largely being conducted in existent clip there is non the option of reaching the sample once more to cross-check consequences. Therefore, the consequences of the research could be seen as ‘subjective and biased ‘ , given that the survey is qualitative ( Bell 2005: 11 ; Cohen et al. 2001: 184 ) . In add-on, research workers can be influenced by their ain beliefs and prejudice, so the consequences are influenced by subjectiveness. Although non much can be done to enable cross-checking, the research worker can seek to avoid deformation in the consequences. The research w orker should seek non to be influenced by his ain perceptual experiences and besides non uncover his ain sentiment and thoughts to avoid act uponing those in the sample and to promote them to state what they really think. Another restriction that the research worker should see concerns generalisation. Whilst the instance survey method permits this, it may non be possible as most of the clip the incident under probe is alone and drawn from the life itself ( Bell 2005: 1 ; Cohen et al. 2001: 184 ; Bassey 1999 ) . Denscombe ( 1998: 36-7 ) argues that ‘the extent to which findings from the instance survey can be generalized to other illustrations on the category depends on how far the instance survey illustration is similar to others of its type. ‘ However, the phenomenon I am look intoing is normally found in the literature and amongst academic research workers. It would be possible to reiterate an probe of this kind in the same school or in a different school environment. This should non be a job as Greek-Cypriot schools present uniformity in a figure of factors: pupil beginning and staff turnover and staff instruction. The topic is besides rather typical and, in world, non so alone. General ization in this instance is executable, whilst the consequences of this research can move as a pilot if another research worker wishes to carry on a similar survey. There have been several similar probes of instructors ‘ and pupils ‘ perceptual experiences in Cypriot primary schools. Examples can be found in the Library of the University of Cyprus, ( mentions ) . Research in primary schools has about been a manner in the past 20 old ages Despite the disadvantages, I believe that ‘case survey ‘ is the most appropriate methodological analysis for this state of affairs as it is one of the chief methodological analysiss for a qualitative attack utilizing the coveted paradigm. There are certain methods to put to death the research and roll up the information, which will be presented in the undermentioned subdivision.SampleI have chosen the sample harmonizing to the nature of my survey. Due to the qualitative nature of this research, the sample of the pupil population should non be chosen wholly indiscriminately. In quantitative research the sample is selected indiscriminately with the purpose of garnering informations from the surface of a large population. In a qualitative research model ‘sampling is a deliberate instead than haphazard method of choosing topics ‘ and is important if we want to carry on the research with samples that are more representative of the topic and fortunes ( Cohen et al. 2008 ; Best & A ; Kahn 2006: 25 ) . As this is a instance survey, it should be conducted in the school environmen I chose a primary school on the outskirts of the metropolis. Detailss of the school were non antecedently known to me. The school was chiefly chosen as a affair of convenience and practicality as it is the nearest primary school to the vicinity where my household lives. I was cognizant that some of my household members attended at that place ten old ages ago, but I knew nil else beyond this. I did non hold any personal information about the school besides because I have been abroad for more than eleven old ages. Therefore, I can claim non to be biased against the school. The school is administered by the Ministry of Education, as are most of the schools in Cyprus. All the primary schools in Cyprus are established to educate people of every country to a high criterion. That being said, the people and civilization from topographic point to topographic point can be different. Therefore, there is a scope of schools from those with a homogenous Greek-Cypriot individuality to those with kids whose immigrant backgrounds have small if anything in common with the state, set uping a new civilization which is comparatively unfamiliar to the native Cypriots. Teachers ‘ instruction in Cyprus is considered to be high and, even though instructors may be from different states and universities, their public presentation is purely assessed. Merely those who are qualified, effectual in the schoolroom and undergo uninterrupted appraisal are allowed to rehearse as instructors. As a consequence the chosen school was on a flat playing field with every other school in Cyprus. The sample participants were chosen indiscriminately harmonizing to age. Children that were 7 and 12 old ages old were chosen as an ideal sample. Four kids from the 2nd category ( 2 male childs and 2 misss ) and four kids from the last category ( 2 male childs and 2 misss ) were chosen. Two male childs and two misss were chosen from the 2nd category in order to look into the perceptual experiences of the youngest kids. The 2nd category ( twelvemonth 7 ) was preferred to the first category ( twelvemonth 6 ) as it is non possible for kids from the first category to hold any perceptual experiences about male instructors as they are fledglings to primary schooling. Four students from the 6th category, the concluding category of the primary instruction system ( twelvemonth 12 ) , were chosen in order to happen out the perceptual experiences of the older school kids. In order to accomplish cogency I sought the same proportion of male childs and misss ( 4 + 4 ) ( Bell 1999 ) . Four instruct ors participated in the survey: two male instructors and two female instructors. Their age or length of service was non so much an issue, although it was of import they were non fledglings. The male instructors were chosen in order to happen out how they thought they are perceived by their pupils. The female instructors were interviewed about how they think the pupils perceive their male instructors. Useful comparings could be drawn subsequently in the analysis. I had to obtain mandate from the disposal office of the country, the Director General of Education, Mrs Zena Pouli, and the blessing of the Ministry of Education. The principal of the school had to be informed about the yearss and times of the research and allow me carry on the research. Despite the disadvantages, I believe that ‘case survey ‘ is the most appropriate methodological analysis for this state of affairs as it is one of the chief methodological analysiss for a qualitative attack under the coveted paradigm. There are certain methods to put to death the research and roll up the information, which will be presented in the undermentioned subdivision.Data Collection ToolsMy informations will be gathered utilizing a qualitative attack and ( analysed/assessed ) harmonizing to the interpretive paradigm. The purpose of the research is to garner the thoughts, perceptual experiences and positions of the participants, both kids and instructors, so the usage of qualitative tools is indispensable. The chief research tools used in my survey are interview and observation. The usage of both interview and observation are the two of the three major methods for garnering informations. These three methods are ‘asking inquiries ( and listening intently to the replies ) , detecting events ( and observing carefully what happens ) and reading paperss ‘ ( Bassey 1999: 81 ) . Both methods were used together because they offered a agencies for cross-checking informations: what people say they think or do may non be the same as what they really do ( Robson 2002: 310, cited in Cohen et Al. 2007: 396 ) . By observation the research worker can look into if the thoughts and perceptual experiences of the sample are the same as what the sample studies in the interviews. Therefore, I argue that the usage of both tools helped me derive a better thought of what is go oning in pattern and topographic point actions the sample may non be cognizant of cited in ( Foster 1996 ) .ObservationObservation is one of the characteristic tools for garnering information in instance surveies. Case surveies aim to ‘observe ‘ an single unit, a group of people, an establishment or a larger group of people. Research by observation in a qualitative model is defined by Best and Kahn ( 2006: 264 ) and Basey ( 2005 ) as a digest of ‘detailed notation of behaviors, events, and the context environing the events and behaviours ‘ . Harmonizing to Cohen et Al ( 2007: 258 ) , the intent of observation is to ‘probe profoundly and to analyze intensively the many-sided phenomena that constitute the life rhythm of the unit with a position to set up generalisations about the wider populations ‘ . Cohen et Al. ( 2007: 396 ) further argue that observation gives the research worker a opportunity to roll up ‘live informations ‘ from reliable societal state of affairss. Therefore, it is preferred for the research worker to utilize this powerfull excessively to analyze events and collect the relevant information first-hand instead than from a secondary beginning. The research worker besides needs to choose the sort of the observation method to be used as they vary in footings of construction and the participatory function of the research worker. I opted for semi-structured, non-participant observation, as I did non mean to take portion in events. The semi-structured method was employed for this resea rch because some issues were still unfastened, despite the focal point of the research and look intoing factors being clear. The research worker had an thought of a figure of things that he wanted to detect, but he did non cognize what else to anticipate. Therefore, a semi-structured observation provided the research worker with the freedom to descry and enter inside informations that otherwise would hold been overlooked or omitted cited in Denscombre ( 2007 ) .New ChankAny observation research that has a sort of construction it is besides be scheduled cited in Bell ( 2006: 188 ) and Descombre ( 2007 ) . Denscombre ( 2007: 210 ) moreover argues that the research worker will happen the ‘certain things ‘ , seek and worth of inclusion for in his docket. The same author highlight the importance of the absence of subjectiveness in the observation where it is gained by the systematic scheduled observation. Thus it is cited that the ever limited clip can be arranged by the agenda and assist the research worker to remain focused on the issues that the observation is held for cited in Denscom ( 2007: 214 ) . The research worker besides intends to utilize the non-participant theoretical account as he plans non to take part as an perceiver. His purpose is to insulate the personal perceptual experiences of the pupils to their male instructors so there is non any topographic point of him as a participant which any effort of being take part could act upon the behaviour of the pupils and so bias the information, The research worker as Denscombe ( 2007: 214 ) suggests, purposes to do his present every bit discreet as possible. This will add to the cogency because the research worker will be more objectivite to the jadgement of any facts that they will happen as an 3rd individual instead as an participant. Whilst the research workers must hold in head that the thirster he stays in the schoolroom and being seeable, ‘the more their presence is taken for granted and the less they have any important consequence on continuing ‘ . Therefore it is of import that the perceiver should give so me clip to the schoolroom environment to acquire usage of his ‘discreet ‘ nowadays and after he is assure that he is recognized so he should get down the observation. In order to avoid any errors or skips the research worker programs to fly the observation and add to the agenda. To make more cogency the research worker programs to inquire the sentiment of his supervisor and one of the instructors. Besides he will demo the information to one of the instructors and the supervisor in order to look into them and state their sentiment on them.InterviewsTraveling farther the research worker had chosen the usage of the Interviews as a tool. Aiming to garner qualitative informations about percpeptions, emotions thoughts and analyse them interview as a tool seemed good plenty for the intents of this survey. The research worker must aware though that despite they do non look like something more than an preservation, they ‘involve a set of premises and apprehensions about the state of affairs which are non usually associated with a insouciant conversation ‘ able to bring forth usefull information for any enquiry, Denscombre ( 1983 ) , Silverman ( 1985 ) , ( cited in Denscobre ( 2007: 173 ) ) . Therefore despite interview is a sort of construction preservation there is besides a protocol that must be followed. There is common consent between the interviewee and the interviewer in an official meeting and the recording is non secret in any manner. Besides the informations are merely for the record and the schedulule. Thus the issues to be discussed are set by the research worker, Denscombe ( 2007:174 ) . Merely naming the usage of the Interview as a method is non plenty as there are different types of research Interview. Harmonizing to Denscombe ( 2007: 175 ) there are the constructions interviews the semistructured and Unstrructured interviews. Cohen ( 2007:355 ) besides add the non-directive interview and the focussed interview. In fact Cohen et Al ( 2007:352 ) argues that in the literature are mentioned many different types of interview! . The semistructured – interview, one-to one interview was selected as the purpose of this survey is to hold an indeapth thought of the perceptual experiences of the pupils but in a research model. Despite that the research worker has a clear que of inquiries to be answered in the semistryctured interview will be ready to allow the samples expand their thoughts where is appropriate. The one-to one interview, the most common of the variaties of semi-structured interviews, was selected as it is easy to put, control and garner the informations as each clip is merely one individual to interviewee. Descambe ( 2007:177 ) Unstructured interview was avoided as an option as it require clip and the technique was looked irregular as it dictate the expand of an issue from the sample without any counsel at all! ! Structured interview as a method besides rejected as it does n't roll up the autonomy to the sample to state any of his thoughts. It is tide and the samples have to reply inquiries that the replies are limited. Descambe ( 2007: 175 ) . Therefore it is non appropriate at all as the research aims to garner reliable perceptual experiences instead than allow the participants to reply inquiries with preschelued limited options. I will state what I did subsequently what I did in the research.New Chank 2Datas Analysis‘There is no individual or right manner to analyse and show the information ; how one does it should stay by the issue of fittingness to aim ‘ ( Cohen et al 2007:461 ) . The qualitative informations analysis may be ‘detailed and rich ‘ though the process is really heavy and painfull due to the multiple readings that the research worker should do to bring forth his analysis, doing this process the research workers ‘glory ‘ and besides ‘headache ‘ together, cited in Cohen et Al ( 2007:461 ) . The research worker will categorise the informations from interview written texts and notes along with the issues that he is look intoing. Then the research worker programs to interpet the information with the literature reappraisal findings. Ethical Issues: Ethical issues are compiled in this research survey as and in all the enquiries. The survey was applied from blessing from the Ministry of Eduacation of the state and the General Director of the Education. Along the principal had to be informed about the research and take his blessing excessively. The parents should besides be informed about the research as the mark of the research is to interview and observe kids. The sample of the instructors should besides hold to take part. One of the most of import issues is to allow the privateness of the participants for grounds of ages or by their petition. This issue it can be addressed by namelessness and confidentiality, cited in Cohen et Al ( 2007: 64,65 ) . The individuality of the participants is unbroken hidden as the reference and the name of the school. Though the samples have non objection to give their existent informations to the section of Education to the University of Leicester as long that they will non print. Refering that th e research worker has to cover with kids particular manner of attack should be study particularly when they are interviewed.

Effect of Art Essay

Traditionally, we have believed that art imitates life. The painter represents what he or she sees by producing a scene on a canvas. The sculptor does the same with bronze or stone. A photographer or film maker does it even more directly. A writer describes life in his or her books. This simple concept is known as mimesis. But some have questioned the one-way nature of mimesis by arguing that art also changes the way we view the world, and in fact, life sometimes imitates art rather than the other way around. The person who first articulated this belief effectively was Oscar Wilde. Speaking about the foggy conditions in London in the late 19th century, he wrote that the way we perceive them changed because of art. Referring to the â€Å"wonderful brown fogs that come creeping down our streets, blurring the gas lamps and turning houses into shadows† he argued that â€Å"poets and painters have taught [people] the loveliness of such effects†. According to Wilde, â€Å"They did not exist till Art had invented them.† And you don’t have to look too far to see anti-mimesis in our lives. To what extent is our outlook on life altered by ideas we read in books? The portrayal of people in films? The styles we see in fashion photography? One great example of this is the TV series The Sopranos, and how it affected both the Mafia in the USA and the FBI. Art’s influence on society: propaganda and censorship Throughout history, it has always been the case that art has the power to change society, especially when new media are used to express an idea. During the First World War, for example, movie cameras were used for the first time to record trench warfare – when the film was shown in cinemas in Britain, audiences ran out screaming. This led to the government censoring further such use of such a powerful medium. And in government censorship, and use of art as propaganda, we see how seriously governments take the effect of art. All of the major dictators of the C20th understood the power of art to influence the population. In Nazi Germany, Hitler set up the Ministry of Propaganda and National Enlightenment. It was headed by Goebbels, who made sure that nothing was published, performed, or exhibited without his approval. When this happens, you know there isn’t going to be a happy ending. And what Goebbels approved, of course, only fit in with Nazi ideology and ideas. In terms of art, this meant no modern and abstract art, certainly nothing hostile to the regime, and nothing that featured images other than the stereotypical blonde-haired, blue eyed set in idyllic pastoral scenes of blissful happiness. In Stalinist Russia, there was also a keen understanding of the power of art. Art portrayed contented peasants, industrious workers, and Stalin himself. In fact, Stalin was shown god-like in many paintings, a phenomenon known as the Cult of Stalin. Just as in Germany, gigantic architectural projects expressed the power of the state. However, there is no doubt that in Russia there were greater artistic achievements than in Nazi Germany. Composers worked with fewer hindrances – as seen in the works by Prokoviev and Shostakovich, and film-makers such as Eisenstein emerged. Art’s influence on society: the trial of Lady Chatterley’s Lover But even under less oppressive governments, the artistic expression of certain ideas can be subject to control. One great example is the book ‘Lady Chatterley’s Lover’ by DH Lawrence, which was deemed offensive on many levels. In this book, Constance Reid, a woman from a progressive liberal middle class family marries a minor member of the aristocracy, Lord Clifford Chatterley, and takes the title ‘Lady Chatterley’. But her husband is injured in the First World War, confined to a wheelchair, and left impotent. Despite this, he becomes a successful writer and businessman. It is more his obsession with financial success and fame rather than any physical difficulties which come between him and his wife, and she begins an affair with their gamekeeper, Oliver Mellors. The largely aristocratic ‘establishment’ of Britain at the time – the book was published in Italy in 1928 – were shocked by many aspects of the book. First, there was the fact that the book was ‘obscene’, in the way it went into explicit detail the affair that took place (see below). Second, there was the fact that a women was breaking her marriage vows, something considered far worse than a man behaving in the same way. Finally, it represented an intimate relationship between a member of the ‘lower’ classes (although it emerges during the story that Mellors is actually well-educated, and became an officer in the army during the First World War) and the ‘upper’ classes, a concept that was totally taboo in Britain at that time. The book was duly banned. But the book was republished by Penguin books in 1960. The attorney general, Reginald Manningham-Buller (dubbed ‘Bullying-Manners’ by the journalist and author Bernard Levin) had to read only four chapters to decide to prosecute Penguin books for publishing it. What annoyed him was not just the content, but the fact that the price of the book meant it was affordable to women and members of the lower classes (remember that only few women worked at this time, and husbands were generally in charge of family finances). The trial was a disaster for Manningham-Buller and the prosecution. They had failed to find any experts to support their case, in stark contrast to Penguin’s defence team, which had brought in authors, journalists, academics, and even members of the clergy to defend the book. Manningham-Buller and his team had very little idea of what Lawrence had been trying to express in his book, regularly being caught out by the superior insight of the witnesses they were trying to catch out. And although they tried to shock the jury – in his opening speech, Manningham-Buller announced: â€Å"The word ‘fuck’ or ‘fucking’ appears no less than 30 times . . . ‘Cunt’ 14 times; ‘balls’ 13 times; ‘shit’ and ‘arse’ six times apiece; ‘cock’ four times; ‘piss’ three times, and so on.† – they were unable to prove that the book would have a negative influence on the readers it was aimed at. According to the Guardian: No other jury verdict in British history has had such a deep social impact. Over the next three months Penguin sold 3m copies of the book – an example of what many years later was described as â€Å"the Spycatcher effect†, by which the attempt to suppress a book through unsuccessful litigation serves only to promote huge sales. The jury – that iconic representative of democratic society – had given its imprimatur to ending the taboo on sexual discussion in art and entertainment. Within a few years the stifling censorship of the theatre by the lord chamberlain had been abolished, and a gritty realism emerged in British cinema and drama. (Saturday Night and Sunday Morning came out at the same time as the unexpurgated Lady Chatterley, and very soon Peter Finch was commenting on Glenda Jackson’s â€Å"tired old tits† in Sunday Bloody Sunday and Ken Tynan said the first â€Å"fuck† on the BBC.) Homosexuality was decriminalised, abortions were available on reasonable demand, and in order to obtain a divorce it was unnecessary to prove that a spouse had committed the â€Å"matrimonial crime† of adultery. Judges no longer put on black caps to sentence prisoners to hang by the neck until dead. Can we say, though, that it was art in this case that changed society, or was it an interaction between human sciences (ie, the law) and the arts (the book) that led to change? This is from the same Guardian article: †¦the message of Lady Chatterley’s Lover, half a century after the trial, is that literature in itself does no harm at all. The damage that gets attributed to books – and to plays and movies and cartoons – is caused by the actions of people who try to suppress them.